Brand Illustration FAQs
As a brand designer and illustrator, I naturally have added the marriage of those—brand illustration—to my list of offerings. However I’ve quickly noticed that most non-designers and non-illustrators have no idea what I’m talking about when I bring this up so here is a quick tutorial of what it is, how it greatly benefits businesses to invest in brand illustration, and what the process is like when you work with me as your brand illustrator!
What is brand illustration?
Brand illustration is a collection of illustrated images that expand upon your visual brand system.
It often includes:
Hero Illustrations: Illustrations depicting one or more subjects with a background
Spot Illustrations: Standalone illustrations of one subject
Icons: Small, basic illustrations
Patterns: Complex or simple patterns often including icons and/or spot illustrations
Brand illustration examples
How will it help my brand?
In this new AI-age, having brand illustration as part of your overall brand system will help identify your brand as human made, therefore with a stronger emotional connection.
Examples of brand illustration used to create emotional connection through web design
It greatly increases brand recognition by creating a stronger connection with your audience and establishing a thoroughline of imagery used in your marketing materials.
Example of brand illustration used in an event poster
It creates limitless possibilities for promotional products and merchandise which also work to create increased visibility for your brand.
Examples of brand illustration used in product merchandise
What is the process?
Since you’ve read all this way, you must be curious so let’s go ahead and book a discovery call! During this call we’ll identify which package is right for you and I’ll ask some questions that will clue me in on the appropriate illustration style and subject matter for your brand.
Once we start moving forward the first step is exploring visual directions and color palettes for your brand through moodboards. I’ll create the moodboards, you tell me which one resonates the most for your brand.
After visual direction is identified, we’ll move on to sketching. I’ll provide sketches for all applicable illustrations in your packages. Once those are approved, color will be applied and the final rounds will be ready!
Can’t wait to start developing your brand illustrations? Click below to book your discovery call!