Designing at T. Rowe Price

As you may have noticed, a lot of my work is from T. Rowe Price. If you’ve been checking out my work and wondering “hey, what’s up with that?” here’s your answer!

I’ve been working at T. Rowe Price since 2016, starting as a contractor working on the HTML Email Communications team. That role has evolved over the years into an (Adobe) Campaign Design and Delivery specialist, primarily working in Adobe Experience Manager and Adobe Campaign, designing and delivering email campaigns. It’s all very fast-paced and high pressure and exciting.

Since many of these email campaigns are proprietary, they’re not seen here on my site. The work I show here is work that I’ve recently done at T. Rowe Price on one of the creative design teams. For the majority of 2020, I was borrowed as a design resource in the Retirement Plan Services (RPS) business unit of T. Rowe Price. This particular unit focuses on clients who have retirement plans with T. Rowe Price. The work I’ve done is primarily creating marketing campaigns targeted towards plan participants (regular working people who have 401(k)s or pension plans) and also developing brand identities for the client’s retirement communications.

For many clients in RPS, they want their own branding applied to their retirement communications so that employees know it comes from them. However, they usually also want it to be immediately recognizable as a ‘retirement communication’ so a distinctive voice and tone is created for these communications. The visual component of voice and tone is where I come in!

Here are some examples of some branding concepts I’ve developed:

Sometimes, a client may want to divert from their established brand to call more attention to a specific campaign and a new branding concept is developed just for that campaign. Here are two examples of visual concepts created for specific campaigns:

Working on these projects at T. Rowe Price has been an exceptional experience. I love coming up with new branding concepts that can be applied across various media channels. Are you looking to develop a brand or refresh your existing brand? Let’s work together!